Technology-Infused Marketing Platform

 

Technology has transformed the way Realtors® conduct business and Realtors® are responding by leveraging a wide variety of resources to engage buyers and sellers in ever-evolving ways.

 

 

There are many qualities and skills that go into being an excellent real estate professional. These include integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I operate.

That said, I've found that providing the highest level of service is essentially about putting my clients first. This means that it is vital to keep myself accessible, be a good listener as well as a good communicator, and respond quickly to your needs.

 

With 90% of home buyers searching online, it is crucial to utilize the latest technology and marketing tools as well as the traditional ones. I've found that this enables me to conduct my business more efficiently and effectively, allowing me to maximize my service to the client.

 

The Technology-Infused Marketing Platform is comprised Online, in Social Media, and through Networking and “tried and true local marketing.

 

Online Marketing
Online and Mobile devices continue to change the way buyers search and sellers list their homes. Below are statistics from the National Association of Realtors 2012 “Profile of Home Buyers & Sellers” Report with regard to the home search process and use of the Internet:

  • 90% of Home buyers used the Internet to search for homes.
  • The typical buyer began their home search online and then contacted a real estate agent.
  • In 2012, 42% of buyers reported that they found their home online.
  • An additional 34% of recent buyers found their home through their real estate agent.
  • Local multiple listing service (MLS) websites were the most popular Internet resource, used by 54%; followed by Realtor.com, 51 % and Real Estate agent websites, at 47%.

Website Exposure

My website at www.pahomesearch.com gives easy search access to all area MLS listings and my featured listings, as well as a comprehensive look at each property. I strive to create user-friendly, easy to navigate and information filled sites that will increase visitors and your home’s online exposure.

 

Automatic Email Notification
My current database of buyers, investors, real estate agents and brokers receive details about your property via Automatic Email Notification as soon as properties within their search criteria come on the market.

 

Internet Exposure
 With consumers turning to the internet, I strive to have as much presence online as possible. My online strategies create exposure for your listing in the form of Featured Listings, Listing Enhancements and Virtual Tours which will offer more choices for buyers as well. Your listing will be distributed to millions of Internet home shoppers through our syndication feeds (List Hub and Point2Agent), and can be accessed through thousands of websites including:

 

 

 

       

 

 

 

   

    

 

      

 

Websitewww.pahomesearch.com


 


 

 

 

 

 

 

Social Media
I utilize many social networking websites including Twitter, Facebook,Youtube, Pinterest, LinkedIn and my Blog. Social media marketing is a powerful strategy that keeps us in day-to-day contact with other real estate professionals, clients, buyers, sellers, investors and the community. Social media allows me to instantly inform my network of new listings, provide helpful information, share real estate news or just catch a tip for the day. My social Networking strategies also allow me to generate Online exposure and increase attention to my websites and listings.

 

Networking
Dulce Ridder is a member of the National Association of Realtors, Pennsylvania Association of Realtors, Pocono Mountains Association of Realtors, Lehigh Valley Association of Realtors, and National Association of Professional Women. These and various other affiliations together with her local ties to the community and a well-established reputation have created a wide professional network that she is able to plug into.

 

Local Advertising
lastly, I still rely on “tried and true” traditional and valuable marketing strategies to round out my platform. I find that advertising locally makes that very important tie to the community. That is why I continue to utilize Local TV, yard signs, and good old fashioned community involvement as part of my marketing plan.